Drinking & Driving Youtube

Jessie's YouTube assignment: Teen Drinking & Driving
http://www.youtube.com/watch?v=ixKUg9RqlJA
Some of our discussions included:
Some of our videos will be difficult to watch, due to the topic, and one's own personal life experiences. That is something to keep in mind ...TARGET AUDIENCES.
Who is the intended audience? What impact will videos such as these have on them? Are these educational videos too "in your face"; do teens need to see the real impact? Some organizations such as MADD and TADD want to grab your attention...and make you think. Did it work?
Many alcohol/beer companies are now supporting such groups, asking people to drink responsibly. Why is it in their best interest?