Marshall McLuhan

notes (3 slides)
video: Historica...
http://www.histori.ca/minutes/minute.do?id=10226

KNOW info for TEST/EXAM!

Wednesday

NOTEBOOKS due Thursday! looking for your notes on the 4 Principles of Media (from yesterday's handout), as well as Ch 1 Q's and other Terms to know notes.

Assignment: Pink sheet on Fads Trends and Icons. due Friday

Constructing Reality videos

Media Contructs Reality

http://www.youtube.com/watch?v=fUjz_eiIX8k&feature=player_embedded

http://www.dove.ca/en/default.aspx#/features/videos/video_gallery.aspx[cp-documentid=9150719]

In class, we viewed each video and discussed how the media CONSTRUCTS, or makes up realities to influence our consumer choices.

Tuesday

Quiz today; handout: Make notes on 4 Principles of Media (given yesterday)

Loveica's Video: Message: Spend Less, Give more time, love; support world clean water for third world countries. $450 Billion spent on commercial Christmas, but $10 Billion will solve the water problems.
http://www.youtube.com/watch?v=eVqqj1v-ZBU

ABC's...homework hour if I don't have it by now!

Intro Media

I promise to get better at posting your homework!!

QUIZ: Tuesday, February 21st:
Terms to Know sheet
 Media
Media Literacy
Media Awareness
Mass Media
Product Placement
Communication Cycle
Interpersonal Communication Cycle
Mass Media Communication Cycle
Pop Culture (American vs Canadian)

**(know the videos for quizzes and midterm)
Emily's video presentation
www.youtube.com/watch?v=sIFYPQjYhv8
Is Social Networking a FAD?
 (what makes a FAD?...Friday's Class, we xompared FADS and TRENDS)

"Wiki"...Hawaiian for quick
78% of Wikipedia articles are NOT in English
Facebook would be the 4th largest country in the world by population
1 in 8 couples met through socail network sites
1 000 000 000 Youtube videos, makes it 2nd largest Search Engine
It took RADIO 38 years to reach 50 Million users
It took Facebook 9 months to reach 100 Million users
Celebrities use Twitter for random comments about society, publicity, comedy (Ellen)

Information we used to get Word of Mouth took a long time...now we get it WORLD of mouth very quickly.


MONDAY notes:
4 Principles of Media
1. The media constructs reality.
2.The media have their own forms, codes and conventions.
3.The media presents ideologies and values messages.
4.The media are businesses with commercial interests.


DUE: ABC Logos: subject to Homework Hour as of Feb. 22
DUE: Media Watch (log of your media usage for 7 days) Friday, Feb. 25

WELCOME to Media Studies!!

Course Outline, Calendar
Why Media Studies
First assignment:
Media Alphabet: The ABC's of Brands
Due: Thursday, February 10th
Create your own Media Alphabet on 1/2 sheet of bristol board. Be sure to use only PARTS of words/symbols, so you don't give away the actual brand. On the REVERSE SIDE, make a list of the company names being used. (see handout)